AESLA 2024: Ana E. Sancho-Ortiz explores expert identity in X and Instagram

Our team member Ana E. Sancho-Ortiz participated in the 41º Congreso Internacional de la Asociación Española de Lingüística Aplicada (AESLA), celebrated on the 17-29th April 2024 at the Universitat Politècnica de València (Valencia, Spain). With her talk “Expert identity construction on social media: An X-Instagram cross-platform analysis”, she aimed to identify similar or differentiated patterns in the enactment of a multifaceted, expert identity looking at the reliance on X and Instagram affordances. Based on this, a consistency was identified in the way experts exploit verbal and non-verbal resources to craft similar (or even identical) caption and media content on their social media posts. Thus, both platforms seem to be complementarily used to show personal and non-personal facets of the expert’s identity.

You can read the abstract of her talk below: