EXPERT AND LAY VOICES IN ONLINE HEALTH COMMUNICATION: Isabel Herrando explores multimodal identity creation

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Our team member Isabel Herrando-Rodrigo participated in the seminar “Expert and Lay Voices in Online Health Communication”. This seminar, which was celebrated last 24th April, was organised by the Institute of English Studies of the Jagiellonian University (Kraków, Poland) and funded by the programme Excellence Initiative – Research University.

Isabel’s talk, which was done online, delved around textual and multimodal identity creation in online health communication and presented the case of researcher-generated dissemination articles.